Branding
Naming
With the Chinese background of the brand, I developed both a Chinese and English Name for the brand. In the Chinese name, the first letter “舒” has the meaning of comforting and relaxing, the second letter “姝” means beautiful woman. The spelling directly translates to SHUSHU in English.
Logo
I designed a custom logotype inspired by a water drop, symbolizing femininity with a rounded and continuous design.
Symbol
The symbol is inspired by four-petal flowers, representing the four main ingredients in Siwu. I aimed to incorporate an abstract aesthetic into the symbol by blending these elements together, creating a connection between the symbol and the logotype.
Packaging
With the abstract logo and aesthetic, I used a real image of each flavor to balance out the overall tone. Each flavor is designed in a two-color tone with a beige background to keep the design in a system.
App Design
I designed a mobile app for the brand which helps users log periods and Siwu taken days. The goal is to help users maintain a regular period and remember taking Siwu drinks.